UV Reflex

UV Reflex is an additive put in the lure that allows the bait to reflect more UV light. By reflecting more UV light, the stands out better to the fish. All fluorescent colors reflect UV light better than non fluorescent colors. By adding the UV Reflex, it makes every color become a fluorescent color, thus making the bait stand out more getting noticed and eaten!

Here are a few insights on UV light:
UV light penetrates water up to 10 times further than visible light.
Baitfish reflect UV light
UV light can even penetrate dark or murky water
UV light is given off by the sun and reflected by the moon.
The majority of natural light is reflected off the waters surface but UV light penetrates.